全聚德 QJD Peking Duck
Brand Visibility and Social Content Upgrade for a Heritage Chinese Restaurant
The Challenge
Adapting a centuries-old Peking Duck tradition for a modern, digital-native Toronto audience without losing prestige. The brand needed to appeal to younger foodies while maintaining its status as a premium culinary destination.
The Solution
We crafted a 'Cinematic Tradition' strategy. High-fidelity video production showcased the meticulous 3-day duck preparation process, turning the kitchen into a stage. We paired this with an exclusive influencer tasting series, inviting top Toronto food creators to experience the 'Art of the Duck' firsthand.
The Results
1.2M+ organic views across Reels/TikTok in 3 months. Reservations increased by 20% week-over-week during the campaign. The 'Duck Carving' ASMR video went viral, establishing QJD as a must-visit destination.
Strategy
“We blend the platforms and content formats Gen Z loves with the brand’s traditional roots. The goal is to launch their breakfast line in a way that stays authentic while feeling fresh modern and tasty. This strategy keeps the heritage visible but delivers it in a style that attracts younger customers and drives daily traffic”
— Aaron , CEO
Photography
Social Media
全聚德 QJD Peking Duck
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